Does RSS make sense for you?

It probably does.  It makes following your content easier and accessible to a wider audience with relatively little effort.  So, why not?

RSS will add real value across all industries and client types (nonprofit, corporate, governmental, associations, and so on), and a variety of subjects and interest areas can be broken into syndicated RSS enabled information.


Content isn't going to be updated enough - even if content isn't updated often RSS makes sense because it will allow followers to receive new information as soon as it's published, without having to check your site.

• RSS is a straightforward means to reach your audience, it is unmatched in terms of its effectiveness. 
• Ability to distribute targeted information reduces your audiences sense of information overload from e-mails. 
• RSS setup is simple - software programs guide you through the process without having to be an expert. 
• RSS technology bypasses the "typical" influencer, it should still be considered an important part of communications planning. 
• Customers might find tremendous value in your RSS feeds; however, it's yet to be determined the number of journalists who sign up for feeds to find interesting information for story ideas. 
• RSS keeps your brand top of mind. The more interesting, newsworthy information you make available, the more your audience will immerse themselves in your brand. 

Breakenridge, Deirdre (2008). PR 2.0: New Media, New Tools, New Audiences (pp. 159-160). FT Press. Kindle Edition.