Why aren't you listening?

It's a bit surprising to find that a vast majority of companies don't respond to customers that reach out to them through social media.

Study from Socialbakers about Facebook, indicating that brands don’t respond to 95 percent of questions posted on their walls.

Research from Maritz and Evolve24 of 1,298 Twitter complainants found that only 29% of those tweet gripes were replied to by the companies in question.

83% of the complainants that received a reply liked or loved the fact that the company responded.

The bottom line is that angry customers just looking for a sympathetic ear, and that's how the company should approach these people in resolving their complaints since these particular people are shouting about it in a public forum.

The needs and desires of your customers have changed - i.t's time to start listening to what people are asking for!