Podcasting is a great method for new artists to get their music heard in a couple of different ways.
First, an artist could make their own podcast and provide content for however long they wanted the show to be. The downsides of this are that updates are the responsibility of the artist, but more problematic is their listener-base is likely to be quite small.
The second way hearkens back to the olden days of calling DJs and asking them to play your song ... get in touch with the DJs of popular music podcasts and try to get your music played there. The benefits of this are being able to reach much larger audiences that already exist, many of these are spread internationally due to the portability of podcasting.
Third, start micro-podcasting on sites like SoundCloud. Choose a site that suits your needs and setup an account here with your sounds, keep things up to date so fans know you're alive and producing. Have fun with it really.
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