This article discusses how it's important for businesses to show their gratitude for being allowed to operate - rather than just taking this for granted or only recognizing their customers during the holiday season. This needs to be honest, unselfish, respectful acknowledgment of another human being. Consider this as you're getting emails from companies left and right this holiday season - ask yourself when the last time your heard from these people and what is their message really about this time?
Gratitude As A Business Strategy | Fast Company:
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