A new trend that has been rising is the drive to buy American made products. Building on this momentum retailers and other businesses are shifting their corporate social responsibility initiatives to reflect the sentiments of customers. One example of this is a new program that Starbucks has started.
As part of a small business support initiative spearheaded by the company's founder Shulz, Starbucks stores will begin to carry a line of red, white and blue woven (made in America) bracelets with proceeds directly funding micro-loans and sponsorships for small start-ups. This program is ideal for Starbucks since they are often seen as a big bad corporation that kills small businesses. This program directly supports small businesses and likely isn't costing Sbux that much to administer.
Starbucks Takes on U.S. Jobs Woes with Loans, Bracelets - DailyFinance
As part of a small business support initiative spearheaded by the company's founder Shulz, Starbucks stores will begin to carry a line of red, white and blue woven (made in America) bracelets with proceeds directly funding micro-loans and sponsorships for small start-ups. This program is ideal for Starbucks since they are often seen as a big bad corporation that kills small businesses. This program directly supports small businesses and likely isn't costing Sbux that much to administer.
Starbucks Takes on U.S. Jobs Woes with Loans, Bracelets - DailyFinance
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