Friday, November 11, 2011

Use sprout

Apps have become integral to capably managing social media today. The complicated the mission for companies who are trying to engage with their customers and broadcast their message over these complex, intertwined channels is made easier through these modern web machines.  Sprout Social is one company who's got a tool prepared for this situation; they've turbo-boosted offerings so that companies can integrate all of these interactions in one place.


Its new S2 platform adds "personalized dashboards tailored to each user's specific social media" interface, a Group Support option with different dashboards for each section within a company that wishes to use the social feeds ("beyond the marketing department" as Sprout's press release puts it), and all the necessary permissions controls that mean different groups and managerial levels can have different authorities. 


Their suite includes task or "assignment queues," which means a flagged negative tweet, for example, can be brought to a manager's attention and the queue item kept open until the manager has responded and, perhaps, the marketing team has made a follow-up.

Sprout Social Turbo-Boosts Its Dashboard For Enterprise Social Media

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