Thursday, September 1, 2011

CRM Companies Spend BIG Money for Social Media

Social media has become a seriously valuable technology for the customer relationship management industry.  Salesforce.com and other major companies (Oracle, Jive Software, and about 100 more) are expected to spend over $1 billion on social CRM services through 2012.

Social CRM Targeted For Growth In 2012
Social media, a modern alchemy?

2 comments:

  1. $1 billion dollars is a lot of money. These companies are smart, though because this is the way to reach their publics. The internet rules the world.

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  2. Since social media is the hottest trend now, professionals are exploring social media battle field, youngsters are seeking their dreams through social media, and even revolutions started with social media. Seems like everything in the word wants to have something to do with social media. I am kind of worried how social media goes for its further. Hope it does not get twisted before it finds its own identity.

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