It would seem that technology capable of taking visitors this closely would be overkill, but with the drive to force profit margins ever wider it shouldn't be too shocking. Looks like they're taking Hoot Suite quite a bit further...
Listening To Your Customers With The Five Digital Senses
Reading this article the take-away is Ektron has new tech being to more effectively manage social media communications. I'm not sure if this is a news release from Ektron, but if it is it's quite brilliant in its camouflage.
The article has no mention of the company until the fifth paragraph -- the first four are anecdotal but engaging, which is appropriate for a blog. The story makes a good analogy and segues well into the facts, numbers, names and details on the product. The quote from the company's CEO is most likely from a press release if I had to guess. Five digital senses seems like information right from the company's website but the writer brings them up in reference to a personal project.
So, I'm wondering -- Is this all news release (fully pre-written), or more likely a story developed from a smaller release? And I'm really curious if the company provided the anecdotal intro story ...
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