It must continue to evolve until it's obsolete. Supporting technology will change, subsequently the medium will adapt and grow. Practice will never stop evolving as people find new ways to interact with each other through computer information systems.
From the article:
Lastly, the release announcing the oneforty acquisition represents the latest iteration of the Social Media Press Release (which I also hold near-and-dear). In it, each and every sentence comprising the release is fashioned as a standalone tweet, complete with hashtags:
The HubSpot/oneforty announcement is just the latest iteration of the idea: “Let’s innovate this sucker. Let’s try something different.” I saw some complain that the “twitteresque” treatment of this release was a bit kludgy or heavy-handed, but given oneforty’s roots, it's an appropriate choice — and awesome.
And it got results.
The article continued here ... The Social Media Press Release Continues to Evolve
I've been seeing other marketing materials formatted similarly to this press release in recent months ... check out this business card (I think it's kinda slick). Anyone else think it's innovative (but probably won't be for long)?
From the article:
Lastly, the release announcing the oneforty acquisition represents the latest iteration of the Social Media Press Release (which I also hold near-and-dear). In it, each and every sentence comprising the release is fashioned as a standalone tweet, complete with hashtags:
Today @HubSpot acquired @oneforty, a social media marketing company based inCambridge, MA. #Hub140 – http://bit.ly/Hub140 Tweet This (Logo: http://photos.prnewswire.com/prnh/20110817/NE53515LOGO )
Like @HubSpot, @oneforty recognizes the importance of social media in the transformation of marketing. #Hub140 Tweet This
@oneforty created a directory of social media applications and the social media marketing tool SocialBase. #Hub140 Tweet This
The original SMPR template was never intended to become “official.” It was intended as a wake-up call to the industry that the hidebound, over-written, text-driven press release was becoming archaic in the Web 2.0 mediascape.The @oneforty directory will merge into the @HubSpot App Marketplace, the largest app store for marketing. #Hub140 Tweet This
The HubSpot/oneforty announcement is just the latest iteration of the idea: “Let’s innovate this sucker. Let’s try something different.” I saw some complain that the “twitteresque” treatment of this release was a bit kludgy or heavy-handed, but given oneforty’s roots, it's an appropriate choice — and awesome.
And it got results.
The article continued here ... The Social Media Press Release Continues to Evolve
I've been seeing other marketing materials formatted similarly to this press release in recent months ... check out this business card (I think it's kinda slick). Anyone else think it's innovative (but probably won't be for long)?
I think this business card is a great idea. I've never seen this before, but I'm sure it's been out for awhile since the "@" was introduced on Twitter as well. Even though this may not stay innovative for long, I think it is important for businesses and professionals to stay up to date with the fast-paced playing field of technology, especially when it comes to promoting yourself, your brand or simply landing a job.
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