This article explores the increasingly close relationship that advertising and public relations have partly due to the increasing power and presence of Social Media.
The ideas posed in this article have practical relevance when developing effective strategies to integrate public relations activities into an organizations' integrated marketing communications. When working in a company that does use advertising as a primary communications method the public relations person/department would be smart to suggest a lead PR campaign to determine the type and target of advertising efforts.
Anyone think that this gives PR some credible cause for taking the lead in organizational communications activities?
The Bizarre and Uncomfortable Future of Advertising & Public Relations Convergence
"Social Media is conveniently “horizontal” and can legitimately be considered the glue between PR and Advertising. Thus the fierce rush to tout converged capabilities."
The ideas posed in this article have practical relevance when developing effective strategies to integrate public relations activities into an organizations' integrated marketing communications. When working in a company that does use advertising as a primary communications method the public relations person/department would be smart to suggest a lead PR campaign to determine the type and target of advertising efforts.
Anyone think that this gives PR some credible cause for taking the lead in organizational communications activities?
The Bizarre and Uncomfortable Future of Advertising & Public Relations Convergence
"Social Media is conveniently “horizontal” and can legitimately be considered the glue between PR and Advertising. Thus the fierce rush to tout converged capabilities."
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